India has exported two consignments of 4.5 tonnes of patented village rice, sourced from Kumbakonam in Tamil Nadus Thanjavur district, to Ghana and Yemen via air and sea routes. The Agricultural and Processed Food Products Export Development Authority (APEDA) said that the start-up firm Udaya Agro Farm sourced the rice directly from farmers in Thanjavur, the rice bowl of Tami Nadu.
APEDA assisted the start-up firm, which plans to increase its volume of exports of the special rice over the next few months. The orders won by Udaya Agro are seen as a major boost to Indias non-basmati rice exports potential. The unique feature of village rice is that it is enriched with protein, fibre and various minerals, said a report.